Final Video - Script

Final COMM 422 – Broadcast Script

[INTRO/Gabe Turk]
Gabe Turk Clip

[Narration I]
Like many college students, Gabe Turk, a graduating communication major at The Ohio State University, has an active account on social networking site Facebook.com.

For users like Turk, Facebook and other social networking sites were once the perfect haven for keeping in touch with friends, and storing pictures of memorable party nights. However, rapid expansion of social networking sites into the professional job market has created a sobering reality.

With employers and grad school admission committees now screening the profiles of potential candidates, a rising number of college undergraduates are finding their careers damaged before they even don the cap and gown.

[April Calkovsky]
April Calkovsky Clip

[Narration 2]
April CAL-KOFF-SKI, internship specialist in the Arts and Sciences Program at The Ohio State University, works closely with helping students find internships in their field of study. For Calkovsky, informing students about maintaining their online reputation has become a high priority.

[April Calkovsky]
April Calkovsky Clip

[Narration 3]
For some potential job candidates, that awareness has come to late.

A recent survey released by Microsoft, revealed that 70 percent of surveyed Human Resource recruiters from around the world have admitted to rejecting an applicant solely on their online behavior.

Jerry Thomas, a faculty member in the Department of Human and Community Resource Development, works with organizations to integrate technology and social networking media into their workflow. Thomas feels younger users may be leaving themselves vulnerable to candidate rejection, by recklessly publicizing negative images.


[Jerry Thomas]
Jerry Thomas Clip

[Narration 4]

For this reason, many internship and job recruiters advise young professionals to get it right the first time. By following guidelines deemed as social networking etiquette

Monitor inappropriate profile pictures

Refrain from unprofessional status or tweet updates

Untag yourself from photos that may be deemed controversial by employers

Caution in posting opinion pieces in notes, tweets, and other published material that can be considered controversial

Do not reveal too many personal flaws. Such as party behavior, and even poor grammar usage on your profile page that can come across as a weak communicator.

[Narration 5]

As a result of the increase in employers and recruiters scanning online profiles of potential candidates, many young professionals have turned to abandoning social networking media sites in fear of negative impacts. However, avoiding social networking as a whole could put employee-hopefuls at a disadvantage as well.

[Jerry Thomas]
Jerry Thomas Clip II

[Narration 6]

And as spring graduation looms on the horizon, many students hoping to make the transition from student to professional a smooth one are evaluating how online reputation will affect their job placement.

[Alice Kocab and Rachel Starr]
Alice Kocab and Rachel Starr Clip